If you missed UMassGives 2023 and still want to make a gift, you can do so today or any day at www.umass.edu/give
Marketing Department

The Marketing Department is growing and aspires to enhance our excellence at all levels. For us to continue to innovate and deliver the highest quality education to our students, we ask for your help. Your contributions enable our department to sustain and enhance the following important initiatives:

  • Support for Students at the undergrad, graduate, and doctoral levels
  • Enhancing the Student Experience through experiential learning and extracurricular activities that prepare our students to be the leaders of tomorrow
  • Mentorship and Network Building through programs that increase engagement with faculty, fellow students, and alumni 

We value and share your UMass and Isenberg Marketing pride, and we’re asking you to help us fuel our future excellence by supporting the department’s current fundraising efforts.

We hope you will support the overall mission of the Marketing Department by contributing to the general fund or help sustain the research and outreach of Protect Our Breasts by donating there. You can be a crucial part of the department’s growth and success with your gift or multi-year pledge and we need your help to reach our UMassGives goal of 200 gifts!

[Challenges]

The Marketing Department POWER HOUR is Wednesday, April 26 from 6 p.m. to 7 p.m. Set a reminder to donate to the department then. If we have the most unique donors during the hours of 6 p.m. to 7 p.m. on Wednesday, April 26, we WIN an additional $2,000!

Thank you for your support! #IsenbergMarketing

See what people are sharing about UMassGives 2023!
Leaderboard
Isenberg Cash Leaderboard
See which areas within Isenberg are receiving the most support.
Rank Department/Group Raised
1 Mark H. McCormack Department of Sport Management $27,876.00
2 Melvin Rodriguez Memorial Scholarship $27,370.00
3 ISOM Dean's Fund for Excellence $7,521.00
4 ISOM Scholarships $6,520.00
5 Protect Our Breasts $5,200.00
Ended
Leaderboard
Isenberg Gift Leaderboard
See which areas within Isenberg are receiving the most support.
Rank Department/Group Gifts
1 Protect Our Breasts 204
2 Mark H. McCormack Department of Sport Management 121
3 ISOM Class of 2023 Senior Gift 91
4 Operations & Information Management Department 86
5 Melvin Rodriguez Memorial Scholarship 80
Ended
$125,000
Isenberg School of Management $125,000 Challenge!
For every $25,000 raised in support for the school, Jim ’74, ’76 MBA and Paula Buonomo will generously contribute $25,000 to the Buonomo Finish Line Fund, up to a total of $125,000! The Buonomo Finish Line Fund helps Isenberg seniors graduate when they experience unexpected financial obstacles in their senior year. Jim and Paula have also included an additional gift in their estate that will bring the Buomono Finish Line Fund to $500,000!
Completed
$250,000
Isenberg School of Management $250,000 STUDENT Challenge
Last year 100 Isenberg students participated in UMassGives. This year, Sandy Barbour '83 MS is challenging students to hit new giving records. When 125 students give back, Sandy will generously contribute $250,000 to prepare women for careers in the sport and entertainment industry!
Completed
$500,000
Isenberg School of Management $500,000 Challenge!
When the Isenberg community makes 500 gifts to the school, it will unlock $250,000 generously contributed by Paul '66 SBS and Gail McDonald, and once we hit our 1,000-gift goal an additional $250,000 will be unlocked, totaling $500,000 for the Paul J. and Gail M. McDonald Endowed Faculty Fellowship!
Completed
Leaderboard
Power Hour #4
The area of campus with the most gifts at the end of the power hour from 6 - 7 p.m. EDT on April 26 will win a $2,000 bonus!
Rank Prize DEPARTMENT/GROUP/RSO Donors
1 $2,000 Massachusetts Daily Collegian 218
2 $500 CHAARG 81
3 $500 Club Water Polo 68
4 Society of Asian Scientists and Engineers 53
5 Beekeeping Club 42
Ended
Leaderboard
Power Hour #5
The area of campus with the most gifts at the end of the power hour from 11 a.m. – noon EDT on April 27 will win a $2,000 bonus!
Rank Prize DEPARTMENT/GROUP/RSO Donors
1 $2,000 SBS in DC 50
2 $500 Cape Cod Alumni Group Scholarship 40
3 $500 Department of Biochemistry and Molecular Biology 22
4 Film Studies 16
5 Hospitality and Tourism Management Department 10
Ended
Leaderboard
Power Hour #8
The area of campus with the most gifts at the end of the power hour from 8 – 9 p.m. EDT on April 27 will win a $2,000 bonus!
Rank Prize DEPARTMENT/GROUP/RSO Donors
1 $2,000 Duly Noted 229
2 $500 Women's Ultimate Frisbee 165
3 $500 Men's Ultimate Frisbee 118
4 The Boltwood Project 104
5 Formula SAE Team 52
Ended
2
Match
$10,000 university wide match!
Beginning at 4 p.m. we will be matching the first $100 of every gift made at www.umass.edu/umassgives until we have matched $10,000 in gifts. Hurry and make your gift now before the matching funds run out!
$10,000 MATCHED
Completed
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Questions? See our FAQ.

Or you can contact us at giving@uma-foundation.org.