UMassGives 2024
The Marketing Department is growing and aspires to enhance our excellence at all levels. For us to continue to innovate and deliver the highest quality education to our students, we ask for your help. Your contributions enable our department to sustain and enhance the following important initiatives:
- Support for Students at the undergrad, graduate, and doctoral levels
- Enhancing the Student Experience through experiential learning and extracurricular activities that prepare our students to be the leaders of tomorrow
- Mentorship and Network Building through programs that increase engagement with faculty, fellow students, and alumni
For 2024, specific initiatives include starting a fund to provide financial assistance for students who want to accept unpaid internships; providing funding to help students compete in national competitions; and continuing to bring guest speakers and alumni to campus to share their career experiences with students.
We value and share your UMass and Isenberg Marketing pride, and we’re asking you to help us fuel our future excellence by supporting the department’s current fundraising efforts.
We hope you will support the overall mission of the Marketing Department by contributing to the general fund or help sustain the research and outreach of Protect Our Breasts by donating there. You can be a crucial part of the department’s growth and success with your gift or multi-year pledge and we need your help to reach our UMassGives goal of raising $30,000 from 50 gifts!
Your support will also unlock the following donor challenge:
Edmund Ward ‘77 is challenging the marketing community to get involved and give happy! For every 10 gifts that are made in support of the department, $5,000 from Edmund will be unlocked to support the Charles Schewe Endowed Fellowship, up to a total of $25,000!
Thank you for your support! #IsenbergMarketing


Rank | Department/Group | Raised |
---|---|---|
1 | ISOM Scholarships | $276,345.00 |
2 | Finance Department | $55,865.00 |
3 | Accounting Department | $50,005.00 |
4 | Hospitality & Tourism Management Scholarships | $25,830.00 |
5 | Operations and Information Management Department | $9,265.00 |
6 | Mark H. McCormack Department of Sport Management | $7,526.06 |
7 | ISOM Dean's Fund for Excellence | $5,895.00 |
8 | Management Department | $4,765.00 |
9 | Protect Our Breasts | $4,325.00 |
10 | McCormack Sport Management Diversity Fund | $3,915.00 |
11 | Hospitality and Tourism Management Department | $2,620.00 |
12 | Women in Sport Business Fund | $2,275.00 |
13 | Marketing Department | $1,615.00 |
14 | Mark H. McCormack Department of Sport Management Scholarships | $1,570.04 |
15 | Isenberg Class of 2024 Senior Gift | $1,250.00 |

Rank | Department/Group | Gifts |
---|---|---|
1 | Protect Our Breasts | 125 |
2 | Mark H. McCormack Department of Sport Management | 117 |
3 | Isenberg Class of 2024 Senior Gift | 100 |
4 | Accounting Department | 79 |
5 | Finance Department | 73 |
6 | ISOM Dean's Fund for Excellence | 54 |
7 | Operations and Information Management Department | 41 |
8 | Management Department | 25 |
9 | Marketing Department | 23 |
10 | Hospitality and Tourism Management Department | 20 |
11 | ISOM Scholarships | 19 |
12 | Women in Sport Business Fund | 15 |
13 | Mark H. McCormack Department of Sport Management Scholarships | 13 |
14 | Hospitality & Tourism Management Scholarships | 12 |
15 | McCormack Sport Management Diversity Fund | 11 |

Rank | Prize | Department/Group/RSO | Donors |
---|---|---|---|
1 | $2,000 | Student Alumni Association | 128 |
2 | $500 | UMass Women into Leadership | 90 |
3 | $500 | Professional Writing and Technical Communication | 36 |
4 | College of Education Student Emergency Fund | 10 | |
5 | Men's Lacrosse | 8 | |
6 | Finance Department | 6 | |
7 | Management Department | 6 | |
8 | Women's Lacrosse | 6 | |
9 | Isenberg Class of 2024 Senior Gift | 6 | |
10 | Commonwealth Honors College | 5 | |
11 | CICS Dean's Opportunity Fund | 5 | |
12 | The Galbraith Prize | 4 | |
13 | Mark H. McCormack Department of Sport Management | 4 | |
14 | Men's Swimming & Diving | 4 | |
15 | WMUA | 4 |

Rank | Prize | Department/Group/RSO | Donors |
---|---|---|---|
1 | $2,000 | Protect Our Breasts | 112 |
2 | $500 | University Without Walls | 69 |
3 | $500 | Landscape Architecture & Regional Planning | 31 |
4 | Department of Psychological and Brain Sciences | 29 | |
5 | Indian Classical Arts Society | 27 | |
6 | Public Interest Technology Club | 17 | |
7 | Accounting Department | 15 | |
8 | Club Softball | 12 | |
9 | Operations & Information Management Department | 11 | |
10 | Hockey | 10 | |
11 | Men's Lacrosse | 6 | |
12 | College of Natural Sciences Scholarships | 5 | |
13 | Mark H. McCormack Department of Sport Management | 4 | |
14 | Institute of Diversity Sciences | 4 | |
15 | Football | 4 |

Rank | Prize | Department/Group/RSO | Donors |
---|---|---|---|
1 | $2,000 | Minuteman Marching Band | 87 |
2 | $500 | Fencing Club | 74 |
3 | $500 | Active Minds | 65 |
4 | Climbing Club | 60 | |
5 | HackUMass | 33 | |
6 | Department of Journalism | 26 | |
7 | Society of Hispanic Professional Engineers | 13 | |
8 | UMass Recovery | 10 | |
9 | Hockey | 8 | |
10 | Marketing Department | 6 | |
11 | Football | 5 | |
12 | Mark H. McCormack Department of Sport Management | 4 | |
13 | Field Hockey | 4 | |
14 | Finance Department | 3 | |
15 | Men's Ultimate Frisbee | 3 |

Rank | Prize | Department/Group/RSO | Donors |
---|---|---|---|
1 | $2,000 | The Massachusetts Daily Collegian | 277 |
2 | $500 | Men's Ultimate Frisbee | 134 |
3 | $500 | UMass CHAARG | 99 |
4 | Mark H. McCormack Department of Sport Management | 85 | |
5 | The Boltwood Project | 75 | |
6 | Ellsberg Initiative for Peace and Democracy | 74 | |
7 | Minutemen Racing | 73 | |
8 | Mock Trial Team | 66 | |
9 | Earthfoods Cafe | 64 | |
10 | Doo Wop Shop | 60 | |
11 | Muslim Students Association | 60 | |
12 | Club Water Polo | 54 | |
13 | S#arp Attitude | 50 | |
14 | Girl Up UMass Amherst | 40 | |
15 | Gospel Choir | 23 |

Rank | Prize | Department/Group/RSO | Donors |
---|---|---|---|
1 | $2,000 | Stonewall Center | 160 |
2 | $500 | Model UN | 71 |
3 | $500 | Women for UMass Amherst | 48 |
4 | Film Studies Program | 41 | |
5 | Department of Biochemistry and Molecular Biology | 13 | |
6 | Hockey | 11 | |
7 | Sweets & More | 11 | |
8 | College of Education Student Emergency Fund | 8 | |
9 | Men's Cross Country/Track & Field | 5 | |
10 | Women's Lacrosse | 5 | |
11 | Mark H. McCormack Department of Sport Management | 4 | |
12 | CICS Dean's Opportunity Fund | 4 | |
13 | Isenberg Class of 2024 Senior Gift | 4 | |
14 | Department of Political Science | 3 | |
15 | Baseball | 3 |

Rank | Prize | Department/Group/RSO | Donors |
---|---|---|---|
1 | $2,000 | Men's Rugby | 167 |
2 | $500 | Women’s Rugby Football Club | 122 |
3 | $500 | Student Care & Emergency Response Fund | 52 |
4 | UMass EMS | 46 | |
5 | UMass Hillel | 33 | |
6 | Center for Latin Am., Caribbean, & Latino Studies | 31 | |
7 | Cape Cod Alumni Group | 21 | |
8 | WMUA | 17 | |
9 | CICS Dean's Opportunity Fund | 15 | |
10 | Hockey | 11 | |
11 | Sailing Team | 11 | |
12 | Baseball | 9 | |
13 | Women's Rowing | 8 | |
14 | Men's Soccer | 7 | |
15 | Delta Sigma Pi | 7 |

Rank | Prize | Department/Group/RSO | Donors |
---|---|---|---|
1 | $2,000 | Men's Club Rowing | 216 |
2 | $500 | Women's Club Ice Hockey | 123 |
3 | $500 | Spanish and Portuguese Studies | 78 |
4 | Filipino Student Association | 69 | |
5 | Nursing Study Abroad Scholarships | 25 | |
6 | Sylvan Snack Bar | 25 | |
7 | UMass MannMukti | 25 | |
8 | Field Hockey Club | 24 | |
9 | Men's Rugby | 19 | |
10 | Dean's Fund for Library Excellence | 12 | |
11 | Alpine Ski Team | 12 | |
12 | UMass IT Internship | 11 | |
13 | College of Education Student Emergency Fund | 8 | |
14 | Women’s Rugby Football Club | 8 | |
15 | Minutemen Dancers | 7 |

Rank | Prize | Department/Group/RSO | Donors |
---|---|---|---|
1 | $2,000 | Duly Noted | 270 |
2 | $500 | Women's Ultimate Frisbee | 148 |
3 | $500 | Boxing Club | 80 |
4 | Engineers Without Borders | 40 | |
5 | Cape Verdean Student Alliance | 32 | |
6 | Ballroom Dance Team | 30 | |
7 | Vocal Suspects | 27 | |
8 | Society of Asian Scientists and Engineers | 27 | |
9 | Greeno Sub Shop | 26 | |
10 | UMass ALTITUDE | 21 | |
11 | InterVarsity Christian Fellowship | 19 | |
12 | UMass International Genetically Engineered Machine | 15 | |
13 | Cycling Club | 12 | |
14 | Women's Lacrosse | 11 | |
15 | Gymnastics Club | 11 |
