The Marketing Department is growing and aspires to enhance our excellence at all levels. For us to continue to innovate and deliver the highest quality education to our students, we ask for your help. Your contributions enable our department to sustain and enhance the following important initiatives:
- Support for Students at the undergrad, graduate, and doctoral levels
- Enhancing the Student Experience through experiential learning and extracurricular activities that prepare our students to be the leaders of tomorrow
- Mentorship and Network Building through programs that increase engagement with faculty, fellow students, and alumni
For 2024, specific initiatives include starting a fund to provide financial assistance for students who want to accept unpaid internships; providing funding to help students compete in national competitions; and continuing to bring guest speakers and alumni to campus to share their career experiences with students.
We value and share your UMass and Isenberg Marketing pride, and we’re asking you to help us fuel our future excellence by supporting the department’s current fundraising efforts.
We hope you will support the overall mission of the Marketing Department by contributing to the general fund or help sustain the research and outreach of Protect Our Breasts by donating there. You can be a crucial part of the department’s growth and success with your gift or multi-year pledge and we need your help to reach our UMassGives goal of raising $30,000 from 50 gifts!
Your support will also unlock the following donor challenge:
Edmund Ward ‘77 is challenging the marketing community to get involved and give happy! For every 10 gifts that are made in support of the department, $5,000 from Edmund will be unlocked to support the Charles Schewe Endowed Fellowship, up to a total of $25,000!
Thank you for your support! #IsenbergMarketing
| Rank | Department/Group | Raised |
|---|---|---|
| 1 | ISOM Scholarships | $276,345.00 |
| 2 | Finance Department | $55,865.00 |
| 3 | Accounting Department | $50,005.00 |
| 4 | Hospitality & Tourism Management Scholarships | $25,830.00 |
| 5 | Operations and Information Management Department | $9,265.00 |
| Rank | Department/Group | Gifts |
|---|---|---|
| 1 | Protect Our Breasts | 125 |
| 2 | Mark H. McCormack Department of Sport Management | 117 |
| 3 | Isenberg Class of 2024 Senior Gift | 100 |
| 4 | Accounting Department | 79 |
| 5 | Finance Department | 73 |
| Rank | Prize | Department/Group/RSO | Donors |
|---|---|---|---|
| 1 | $2,000 | Student Alumni Association | 128 |
| 2 | $500 | UMass Women into Leadership | 90 |
| 3 | $500 | Professional Writing and Technical Communication | 36 |
| 4 | College of Education Student Emergency Fund | 10 | |
| 5 | Men's Lacrosse | 8 |
| Rank | Prize | Department/Group/RSO | Donors |
|---|---|---|---|
| 1 | $2,000 | Protect Our Breasts | 112 |
| 2 | $500 | University Without Walls | 69 |
| 3 | $500 | Landscape Architecture & Regional Planning | 31 |
| 4 | Department of Psychological and Brain Sciences | 29 | |
| 5 | Indian Classical Arts Society | 27 |
| Rank | Prize | Department/Group/RSO | Donors |
|---|---|---|---|
| 1 | $2,000 | Minuteman Marching Band | 87 |
| 2 | $500 | Fencing Club | 74 |
| 3 | $500 | Active Minds | 65 |
| 4 | Climbing Club | 60 | |
| 5 | HackUMass | 33 |
| Rank | Prize | Department/Group/RSO | Donors |
|---|---|---|---|
| 1 | $2,000 | The Massachusetts Daily Collegian | 277 |
| 2 | $500 | Men's Ultimate Frisbee | 134 |
| 3 | $500 | UMass CHAARG | 99 |
| 4 | Mark H. McCormack Department of Sport Management | 85 | |
| 5 | The Boltwood Project | 75 |
| Rank | Prize | Department/Group/RSO | Donors |
|---|---|---|---|
| 1 | $2,000 | Stonewall Center | 160 |
| 2 | $500 | Model UN | 71 |
| 3 | $500 | Women for UMass Amherst | 48 |
| 4 | Film Studies Program | 41 | |
| 5 | Department of Biochemistry and Molecular Biology | 13 |
| Rank | Prize | Department/Group/RSO | Donors |
|---|---|---|---|
| 1 | $2,000 | Men's Rugby | 167 |
| 2 | $500 | Women’s Rugby Football Club | 122 |
| 3 | $500 | Student Care & Emergency Response Fund | 52 |
| 4 | UMass EMS | 46 | |
| 5 | UMass Hillel | 33 |
| Rank | Prize | Department/Group/RSO | Donors |
|---|---|---|---|
| 1 | $2,000 | Men's Club Rowing | 216 |
| 2 | $500 | Women's Club Ice Hockey | 123 |
| 3 | $500 | Spanish and Portuguese Studies | 78 |
| 4 | Filipino Student Association | 69 | |
| 5 | Nursing Study Abroad Scholarships | 25 |
| Rank | Prize | Department/Group/RSO | Donors |
|---|---|---|---|
| 1 | $2,000 | Duly Noted | 270 |
| 2 | $500 | Women's Ultimate Frisbee | 148 |
| 3 | $500 | Boxing Club | 80 |
| 4 | Engineers Without Borders | 40 | |
| 5 | Cape Verdean Student Alliance | 32 |
